About
I'm Manu — a producer. I've worked inside production companies and media corporations across American, European, and latam markets. Originally trained as an architect, I moved through design and direction before landing in the part of the industry where technology, content, and business models collide. This site is where I try to write about that.
Most of my work lives in the gap between how the industry thinks storytelling works and how it actually behaves once something is made and released. I've spent years watching formats that traditional media dismissed as novelties turn into the fastest-growing segments in entertainment — and trying to build language for what's happening before the industry catches up.
This site is the working notebook. The ideas here are in progress, not polished positions. Some will turn into something. Some will get dismantled by the next thing I read. That's the point.
